Digital Marketing Manager

About the role

The Design & Crafts Council Ireland is seeking a Digital Marketing Manager to lead its digital strategy and amplify the voice of Ireland’s design and crafts sector. Reporting to the Head of Digital and Communications, you will shape and deliver integrated campaigns across multiple channels.

Key responsibilities

• Own the digital marketing and channel strategy, working with internal teams and external agencies.
• Define and steer the direction of the central website (DCCI.ie) to ensure brand alignment and optimal user experience.
• Manage the digital presence of DCCI.ie, Design Ireland, and Showcase Ireland, including website, social media, and other online channels.
• Collaborate on CRM development and integration with websites and marketing workflows.
• Partner with programme managers and stakeholders to create compelling, visual content.
• Track, analyse, and optimise campaign performance against strategic objectives and KPIs.

Required profile

• Proven experience in designing and executing successful digital marketing campaigns.
• Strong project‑management and interpersonal skills within a small, dynamic organisation.
• Ability to work independently and adapt quickly to changing priorities.

Required skills

• Digital marketing campaign management
• Website management (CMS)
• Social media marketing
• CRM integration and optimisation
• Data‑driven reporting and analytics