Data Centers Field Marketing Specialist – EMEA

About the role

The Data Centers Field Marketing Specialist brings the Data Center marketing strategy to life across EMEA through campaigns, content, digital activation and customer experiences. Reporting to the Marketing Director, Data Centers (EMEA & APAC), the role works closely with Sales, Product Management, the Global Marketing team and external agencies. It suits a proactive, hands-on marketer who enjoys an international environment and takes ownership of measurable results.

Key responsibilities

• Develop and execute field marketing strategies aligned with business objectives, collaborating with sales teams to define target markets and tailor programs
• Support the execution of EMEA Data Center campaigns with the global data center marketing team
• Coordinate EMEA trade shows, conferences and customer events, including targeting, invitations, registrations, booths, badges, accommodation, hospitality and on-site support
• Equip sales teams with marketing materials, customer-facing content, social media assets and lead-capture guidance
• Coordinate capture, validation, qualification and CRM upload of leads, track follow-up and ensure sales ownership
• Manage agencies, vendors and suppliers, including briefs, timelines, approvals, purchase orders, payments and reconciliations
• Maintain campaign and event reports and dashboards, monitoring engagement and lead progression

Required profile

• Previous experience in digital marketing, campaign execution, events or marketing communications
• Proven track record planning and running large-scale events, trade shows and conferences, including vendor coordination, budget ownership and logistics
• Experience with integrated marketing across digital, social media, content and events
• Strong project management and organizational skills, able to handle multiple initiatives and deadlines
• Experience working with sales teams and coordinating agencies and external partners
• Fluent English; willingness to travel across EMEA; preferred fluency in another European language
• Preferred: university degree or equivalent experience in Marketing, Communications, Business Administration or a related field, and B2B marketing experience

Required skills

• CRM, marketing automation, event lead-capture, social media management or reporting platforms (an advantage)
• Event management and vendor coordination