Global Content & Search Lead - Digital Marketing

About the role

Marsh is seeking a Digital Content and Search Lead for its Dublin office, reporting to the Global Digital Marketing Lead. This is a senior global role responsible for strategy, governance, operating models and implementation across digital content and search, including content marketing, organic search, paid search and AEO. It also shapes the AI skills, workflows, agents and operating model needed to improve content quality, search performance, personalization, experimentation and optimization at scale.

Key responsibilities

• Define and own the global strategy, frameworks, policies and operating models for digital content and search (organic, AEO, paid)
• Define and scale AI-enabled workflows and agents supporting enrichment, personalization, testing, QA and continuous optimization
• Use analytics and audience insights to drive personalization, journeys, testing and optimization, including A/B testing and measurement
• Oversee online content governance (editorial standards, quality, accessibility, brand alignment, localization, IA, SEO/AEO, site health) and global paid search governance (standards, agency roster, controls, reporting, performance)
• Act as governance partner to the Platforms Team, influencing CMS workflows, templates, componentry and tooling, and embedding governance in platform roadmaps
• Work with web, email, PPC, Digital Transformation, Platforms and Practice/Regional Marketing teams, and serve as escalation point for governance issues
• Define, monitor and report global KPIs (compliance, accessibility, quality, performance, adoption, efficiency) and deliver executive-level insights and dashboards
• Lead global enablement and change programs, including guidance, training and communications on governance standards, search best practices and AI adoption
• Keep up with industry trends, regulations and emerging technologies and turn them into practical improvements

Required profile

• Experienced digital marketing leader able to operate at senior and executive levels in a global organization
• Ideally: experience managing global teams in complex, matrixed environments
• Ideally: previous experience in a global financial services or professional services organization
• Ideally: working knowledge or interest in cutting-edge AI tools

Required skills

• Experience driving and governing AI use in workflows, skills and agents, including human review, quality control and risk management
• Experience using data, analytics and KPIs to drive prioritization, experimentation and decision-making
• Experience with enterprise CMS platforms, search and paid search technologies, analytics tools and AI-enabled solutions
• Strong understanding of content governance, SEO/AEO, paid search, accessibility standards and digital marketing best practices
• Strong executive communication, stakeholder management and influencing skills

What we offer

• Professional development opportunities and interesting work
• A vibrant, inclusive culture with collaborative colleagues
• A range of career opportunities due to the company's scale
• Hybrid work, with colleagues expected in the local office or onsite with clients at least three days per week