Head of Digital and Growth

About the role

Yomali, a portfolio of fast‑growing SaaS, FinTech, eCommerce and service businesses, is seeking a hands‑on Head of Digital and Growth. This senior leader will transform relationship‑driven growth into a scalable, inbound‑driven acquisition engine across multiple portfolio companies.

Key responsibilities

• Design and launch paid acquisition engines on Google, LinkedIn, Meta, YouTube and emerging channels.
• Create landing pages, conversion funnels, lead‑qualification workflows and nurture sequences.
• Develop and execute a content and storytelling strategy, including video, case studies, webinars and social content.
• Implement the modern marketing stack, building reporting, tracking, analytics and attribution systems from scratch.
• Own CAC, ROAS, conversion rates, attribution and overall marketing ROI.
• Audit the current marketing landscape, define ICPs, positioning and GTM priorities, and produce a strategic roadmap for scalable growth.
• Hire, manage and scale a lean growth team, as well as external agencies and freelancers.

Required profile

• Proven builder of B2B growth engines from the ground up.
• Hands‑on growth operator with a strong strategic mindset.
• Track record of delivering measurable revenue impact through marketing.
• High ownership mentality and ability to execute before scaling a team.

Required skills

• Paid media campaign management (Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads).
• Marketing automation and attribution platforms.
• Analytics and reporting tools for performance measurement.
• SEO and social media growth tactics.
• Content creation for video, case studies, webinars and social channels.