Senior Marketing Copywriter — French

About the role

Smartbox Group is looking for a Senior Marketing Copywriter who will own the French voice across all customer‑facing channels. You will craft compelling copy that drives desire, engagement and conversion, while shaping the overall creative direction for the French market.

Key responsibilities

• Write high‑performing marketing copy in French for experience pages, landing pages, CRM emails, paid media and other touchpoints.
• Develop and adapt campaign concepts, sometimes originating the master idea and other times executing a brief for the French market.
• Analyze performance metrics such as open rates, click‑through rates and conversion to continuously improve copy effectiveness.
• Set creative guidelines and tone of voice for the broader copywriting team.
• Train and mentor other copywriters to produce inspiring, engaging and conversion‑focused content.
• Collaborate with AI‑driven tools and stay ahead of cultural trends that influence younger audiences.

Required profile

• Proven experience in marketing copywriting for the French market.
• Strong understanding of cultural shifts and how they affect consumer behavior.
• Ability to translate performance data into actionable creative improvements.
• Leadership mindset to guide and up‑skill a team of writers.
• Passion for creating emotionally resonant content that drives results.

Required skills

What we offer

• Opportunity to shape the brand voice of a leading experience‑gift company.
• Collaborative environment that encourages bold ideas and continuous learning.
• Access to emerging AI tools and data‑driven insights.