Digital & Channel Marketing Manager

About the role

ZAGG is seeking a dynamic Digital & Channel Marketing Manager to lead both B2C and B2B digital initiatives while supporting channel sales in a key market. The role blends strategic digital planning with hands‑on execution to drive brand awareness, e‑commerce growth, and high‑quality sales leads.

Key responsibilities

• Develop and execute online strategies for customer acquisition, brand awareness, and revenue across paid and organic channels.
• Plan, launch, and optimise e‑commerce campaigns on Google Ads (Search, Display, Shopping) and Meta social ads, including remarketing and performance‑driven acquisition.
• Design B2B marketing programmes that generate qualified leads for the sales team.
• Manage SEO/AEO initiatives: keyword research, content optimisation, product‑listing enhancements, and organic performance tracking.
• Monitor web‑analytics KPIs (traffic, conversion rate, CAC, ROAS, revenue) and identify optimisation opportunities.
• Create and maintain performance dashboards and reports for stakeholders.
• Collaborate closely with the e‑commerce operations lead without direct site‑development responsibility.

Required profile

• Results‑driven marketer comfortable in a fast‑paced, cross‑functional environment.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication skills and the ability to work both independently and collaboratively.

Required skills

• Google Ads (Search, Display, Shopping)
• Meta (Facebook/Instagram) advertising platforms
• SEO and AEO techniques, including keyword research and content optimisation
• Web‑analytics tools and KPI monitoring
• Dashboard and performance reporting