Digital Marketing Specialist – B2B SaaS & Cybersecurity

About the role

We are seeking a Digital Marketing Specialist to own the end‑to‑end marketing function for a fast‑growing cybersecurity company. You will work closely with sales and senior leadership to design and execute data‑driven campaigns that generate pipeline and revenue.

Key responsibilities

• Develop and execute a multi‑channel marketing strategy aligned with revenue targets.
• Run and optimise paid campaigns on LinkedIn, Google Ads and Bing.
• Improve inbound growth through website optimisation, landing pages and conversion tracking (WordPress, GTM, GA4).
• Manage email automation and nurture programs using Mailchimp and HubSpot.
• Partner with sales to enhance lead quality, tracking and conversion.
• Plan and deliver webinars and virtual events (Teams, Zoom, Eventbrite).
• Own SEO performance using SEMrush, Ahrefs and Google Search Console.
• Oversee social media planning and reporting (LinkedIn, Sprout Social).
• Create blog, campaign and thought‑leadership content.
• Produce visual and video assets with Canva, Adobe Suite and AI tools.
• Analyse performance and report ROI using GA4, Looker Studio and Microsoft Clarity.
• Manage external agencies and freelancers.

Required profile

• 3+ years of B2B marketing experience, preferably SaaS or cybersecurity.
• Proven ability to run end‑to‑end marketing in a lean or standalone team.
• Strong analytical mindset with experience in attribution and ROI reporting.
• Comfortable collaborating with sales and using CRM systems (HubSpot, Capsule).
• Commercial focus on pipeline generation and revenue impact.
• Highly organised, proactive and outcome‑oriented.

Required skills

• LinkedIn Ads, Google Ads, Bing Ads
• WordPress, Google Tag Manager, GA4
• Mailchimp, HubSpot, Capsule
• Microsoft Teams, Zoom, Eventbrite
• SEMrush, Ahrefs, Google Search Console
• LinkedIn, Sprout Social
• Canva, Adobe Suite, AI content tools
• Looker Studio, Microsoft Clarity

What we offer

• Full ownership of the marketing function from strategy to execution.
• Direct access to senior leadership and influence on key decisions.
• Opportunity to work in a fast‑growing global cybersecurity sector.
• Control over budgets and ability to drive measurable growth.
• Join an expanding Irish company with an international presence.