Group Sales & Marketing Manager

About the role

Trigon Hotels is looking for a commercially curious Group Sales & Marketing Manager to drive new business across MICE, leisure groups, sports teams, corporate accounts and local market segments for Cork International Hotel and The Metropole Hotel. This revenue‑focused position will lead digital lead‑generation, prospect research and relationship building to meet budgeted revenue targets.

Key responsibilities

• Develop and execute a proactive digital lead‑generation strategy using websites, landing pages, CRM, Google Business Profile, social platforms, digital campaigns, review sites and AI‑assisted tools.
• Maintain an active pipeline by segment, month, value and conversion likelihood, supporting LGR, BGR, F&B and C&B revenue goals.
• Identify and monitor upcoming demand drivers such as sports fixtures, conferences, festivals and corporate announcements.
• Build weekly prospect lists and conduct outbound calls and emails to event organisers, sports clubs, agencies and corporate clients.
• Qualify leads quickly, progress them through proposal, site visit and booking stages, and re‑engage lapsed or lost enquiries.
• Attend networking, trade and community events to generate measurable leads and strengthen relationships.
• Analyse emerging digital and AI‑driven customer search behaviours and recommend actions to improve enquiry generation and commercial performance.

Required profile

• Proven experience in sales and marketing within the hospitality or related sectors.
• Strong commercial acumen with the ability to spot market opportunities before competitors.
• Excellent relationship‑building skills and confidence in making proactive phone calls.
• Results‑oriented mindset focused on lead generation, conversion and budget achievement.

Required skills

• Proficiency with CRM systems for lead management.
• Experience using Google Business Profile and other digital listing platforms.
• Knowledge of social media platforms and digital marketing tools for campaign execution.
• Familiarity with AI‑assisted research and prospecting tools.
• Ability to analyse digital analytics and market intelligence data.