Growth & Performance Marketing Manager (Mobile App)

About the role

We are seeking a Growth & Performance Marketing Manager to lead acquisition and lifecycle marketing for a fast‑growing mobile‑first platform that connects learner drivers with instructors, e‑learning, and insurance products. This is the first in‑house marketing role, reporting directly to senior leadership, with a clear pathway to a Head of Growth position.

Key responsibilities

• Take full ownership of Google Ads, Meta Ads, and TikTok Ads, optimizing performance from day one.
• Own the in‑app funnel (install → activation → lesson booking → completion → referral) and improve conversion at each stage.
• Design and manage lifecycle marketing flows for segmented audiences (new install, activated, stalled, post‑completion, lapsed).
• Configure event‑based tracking using Firebase, AppsFlyer, Adjust, or equivalents and set up automated triggers.
• Maintain multi‑touch attribution models, handle iOS 14 signal loss, GA4 reporting, and ensure GDPR‑compliant measurement.
• Drive CAC and ROAS optimisation across paid channels and produce regular performance reports.
• Run structured A/B tests on creative, copy, audiences, and landing pages.
• Support expansion into the UK and Brazil by creating market‑specific acquisition strategies and playbooks.

Required profile

• 2+ years of hands‑on management of Google Ads and Meta Ads with direct execution responsibility.
• Proven experience in mobile app marketing and in‑app funnel analytics.
• Experience with event‑based tracking platforms such as Firebase, AppsFlyer, or Adjust.
• Strong analytical mindset focused on CAC, ROAS, and attribution modelling.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Firebase
• AppsFlyer
• Adjust
• GA4 reporting
• Event‑based tracking
• Attribution modelling

What we offer

• Salary €45,000‑€55,000 plus equity and performance bonus.
• Hybrid work model after probation (3 days onsite, 2 days remote).
• Clear career progression to Head of Growth.
• Opportunity to shape marketing strategy in a high‑growth startup.